{"title":"EOFY SALE","description":"","products":[{"product_id":"jig-wallet-gen-ii","title":"JIG WALLET GEN II PRO","description":"\u003cdiv style=\"text-align: center;\"\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cdiv style=\"text-align: left;\"\u003eAustralia's #1 Jig Wallet since 2017.\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003eWith over 10,000 Jig Wallets now sold in Australia, we've gained the reputation of having the most functional Jig Wallet available.\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003eBuilt extremely tough \u0026amp; will hold over 100 jigs inside - let our NEW Jig Wallet keep you organised on \u0026amp; off the water. \u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003eThis jig Wallet will hold all shapes \u0026amp; sizes, such as Knife Jigs \u0026amp; Micro Jigs. Zero metal is used, so there are no corrosion issues. \u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003eRead the reviews below from our trusted community of fishermen. \u003c\/div\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cbr\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/wx0e9ZGphOo\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e","brand":"Missing At Sea","offers":[{"title":"Default Title","offer_id":31855452618835,"sku":null,"price":109.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2282\/4479\/files\/Missing_at_sea_Jig_Walley_Gen_II.png?v=1768885858"},{"product_id":"tackle-bag-gen-ii","title":"TACKLE BAG GEN III","description":"\u003cdiv style=\"text-align: center;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cdiv style=\"text-align: left;\"\u003eThe NEW Gen III Tackle bag has arrived!\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003eUpgraded with improved plastic fittings and heavy duty zips.\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e6 Velcro sealed pockets 3 internal and 3 external.\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003eGet ready to experience the toughest Fishing Tackle Bags on the market. Built using our signature Industrial Grade Marine 'Tough-V-Fabric'.\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003eWith no metal used \u0026amp; glide tech zippers, these bags are guaranteed no rust or corrosion!\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003eWaterproof, Durable \u0026amp; built for life!\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cstrong\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cstrong\u003e45cm X 35cm X 30cm\u003c\/strong\u003e \u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e(45 litres)\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cp style=\"text-align: left;\"\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cbr\u003e\u003c\/div\u003e","brand":"Missing At Sea","offers":[{"title":"Default Title","offer_id":31855482503251,"sku":"","price":109.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2282\/4479\/files\/TB_Flapup.jpg?v=1753061015"},{"product_id":"lure-roll-gen-ii","title":"LURE ROLL GEN II","description":"\u003cdiv style=\"text-align: left;\"\u003eOur #1 selling accessory - for a good reason!\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003eHolds over 50 lures, ranging from Poppers, Stick baits, Skirts \u0026amp; Cod Lures. \u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003eOur Lure Roll is LONGER, BIGGER \u0026amp; TOUGHER than the rest. We use commercial-grade fabrics with mesh drainage systems \u0026amp; provide a lifetime guarantee.\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003eExperience the number #1 sold Lure Roll in Australia; read\u003cstrong\u003e the reviews below.\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003e(Dimensions: 135cm X 31cm) \u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/zZDgE5qnKiw\"\u003e\u003c\/iframe\u003e \u003cbr\u003e\u003c\/p\u003e","brand":"Missing At Sea","offers":[{"title":"Default Title","offer_id":31855584182355,"sku":null,"price":109.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2282\/4479\/files\/MISSING_AT_SEA_LURE_ROLL_4c1ea59b-f3c6-4d6d-896f-c3b88d2ffca0.png?v=1773277707"},{"product_id":"supply-pouch-gen-ii","title":"SUPPLY POUCH GEN II","description":"\u003cdiv style=\"text-align: left;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eOur Supply Pouch is an absolute game-changer for every fisherman. 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It’s the perfect blend of function, toughness, and convenience, making your fishing trips more organized and efficient. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cstrong\u003eSize: 27cm X 20cm\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cspan style=\"colour: #ed0b0b;\"\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e","brand":"Missing At Sea","offers":[{"title":"Default Title","offer_id":31855655157843,"sku":null,"price":69.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2282\/4479\/files\/MISSIGN_AT_SEA_SUPPLY_POUCH_GEN_II.png?v=1773277564"},{"product_id":"moon-phase-nylon-cap","title":"MOON NYLON CAP BLACK","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cdiv data-mce-fragment=\"1\" style=\"text-align: center;\" data-mce-style=\"text-align: center;\"\u003eOur nylon cap is perfect for the keen fisherman or adventurer. 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An elastic waist with velcro cuffed ankles to dial in the fit quickly and stay dry in wet conditions. \u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eFEATURES:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e-Loose fitted with room for shorts underneath\u003cbr data-mce-fragment=\"1\"\u003e- 100% Waterproof \u0026amp; breathable\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e- Completely rubber sealed seams\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e - 100% windproof \u0026amp; Waterproof fabric\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e- Elastic waistband with an internal drawcord\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eSIZING:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cspan style=\"text-decoration: underline;\"\u003e\u003c\/span\u003eSMALL\/MEDIUM: Waist Size: 28 - 32\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003eLARGE\/X-LARGE: Waist Size: 32-38\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e","brand":"Missing At Sea","offers":[{"title":"S\/M WAIST SIZE: 28-32","offer_id":41059006120019,"sku":"","price":99.0,"currency_code":"AUD","in_stock":true},{"title":"L\/XL WAIST SIZE: 32-38","offer_id":43221907013715,"sku":null,"price":99.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2282\/4479\/files\/1_6a1f1db9-c536-4960-ab5a-d1d637b2c116.jpg?v=1712279861"},{"product_id":"ocean-defiance-bundle-pro3","title":"OCEAN DEFIANCE JACKET","description":"\u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e\n\u003cp style=\"text-align: left;\"\u003eHere's your chance to secure Australia's most trusted, durable, and 100% waterproof jacket, built for adventures and guaranteed to keep you bone dry. This is the most advanced technical lightweight waterproof jacket currently available in Australia.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cstrong\u003eWhy is it the ultimate Waterproof Jacket?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003eOur latest innovation offers unmatched quality. It features a 'dual-core construction' with AQUACHILL Fabric-Injected Water-Repellent Technology integrated into the outer fabric, providing world-class water repellency. Paired with Geo-Tex internal 100% waterproof fabric featuring a welded structure without internal stitching and a siliconized internal sealant across all welds, this dual-skin structure sets the highest standard for waterproof technology worldwide. These Jackets are NOT insulated.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cstrong\u003eWhy Choose Ocean Defiance Jackets?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul style=\"text-align: left;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eAustralia's Top Choice:\u003c\/strong\u003e With over 1,000 5-star reviews, Ocean Defiance Jackets are Australia’s preferred waterproof jacket for fishing, boating, and all outdoor adventures.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRelentless Quality:\u003c\/strong\u003e This jacket has been redeveloped and perfected after over seven years of rigorous testing and refinement. 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Every fisherman will find this bag an indispensable part of their Fishing collection!\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eThoughtful Features:\u003c\/strong\u003e This bag is free from metal components to ensure it will never rust or corrode. 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Whether tackling small to medium-sized split rings or needing incredibly sharp line cutters, this versatile tool has you covered.\u003c\/p\u003e\n\u003cblockquote type=\"cite\"\u003e\n\u003cdiv dir=\"ltr\"\u003e\n\u003cdiv style=\"text-align: center;\"\u003eCrafted from high-quality stainless steel, the Fishmaster Multi-Tool is built to withstand the harshest saltwater environments, ensuring long-lasting durability. The comfortable rubber grips provide a secure and ergonomic hold, making it effortless to use for extended periods.\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003eFeaturing a state-of-the-art locking system, these pliers offer easy and safe storage, perfect for both fresh and saltwater adventures. From cutting line to crimping rigs, the Fishmaster Multi-Tool is designed for maximum functionality.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/blockquote\u003e\n\u003c!----\u003e","brand":"Missing At Sea","offers":[{"title":"Default Title","offer_id":41995399004243,"sku":null,"price":49.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2282\/4479\/files\/missing-At-Sea-Pliers-Front-Open.png?v=1768792667"},{"product_id":"aquagrip-gloves","title":"AQUAGRIP GLOVES","description":"\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003eSPORTS FISHING JIGGING \u0026amp; CASTING GLOVES\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eAquaGrip Elite Fishing Gloves offer ultimate comfort, durability, and performance, making them the perfect companion for any offshore sportfishing adventure.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBreathable Mesh\u003c\/strong\u003e: Stay calm and comfy even in the hottest weather with our breathable Mesh. No more sweaty hands, just all-day comfort.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuper Strong \u003c\/strong\u003e\u003cspan style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"\u003e\u003cstrong\u003eDouble-Stitched Seams\u003c\/strong\u003e: Our gloves are built\u003c\/span\u003e tough to last, featuring double-stitched seams for maximum durability. You won't have to worry about wear and tear.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh-Quality Leather\u003c\/strong\u003e: Our high-quality leather offers top-notch wear resistance, making these gloves a trusty addition to your fishing kit.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReinforced Leather on Casting Finger\u003c\/strong\u003e: Cast confidently thanks to the reinforced leather on the casting finger, which provides extra strength right where you need it.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExtra Grip Pads in the Palm\u003c\/strong\u003e: With extra grip pads built in. 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style=\"text-align: center;\"\u003eCoated with our integrated \u003cstrong\u003e'Bait Germ Oil'\u003c\/strong\u003e - each bait is scented with flavour technology to release a subtle yet enticing aroma that further entices nearby fish.\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" style=\"text-align: center;\"\u003eThe combination of visual appeal, lifelike movement, and irresistible scent creates a powerful lure presentation that fish cannot resist.\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" style=\"text-align: center;\"\u003eJoin the Death Bait community and catch more fish - TAG US @deathbaitofficial\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e\u003cspan\u003eFloating | Scented | Hard Case Shell Packaging \u003c\/span\u003e\u003c\/div\u003e","brand":"Missing At Sea","offers":[{"title":"3 INCH \/ MOLTEN LAVA","offer_id":42238161453139,"sku":null,"price":14.99,"currency_code":"AUD","in_stock":true},{"title":"3 INCH \/ MOTOR GRUB","offer_id":42238161485907,"sku":null,"price":14.99,"currency_code":"AUD","in_stock":true},{"title":"3 INCH \/ NIGHT WALKER","offer_id":42238161518675,"sku":null,"price":14.99,"currency_code":"AUD","in_stock":true},{"title":"3 INCH \/ SKYLINE","offer_id":42238161551443,"sku":"","price":14.99,"currency_code":"AUD","in_stock":true},{"title":"3 INCH \/ BALLISTIC","offer_id":42238161584211,"sku":null,"price":14.99,"currency_code":"AUD","in_stock":true},{"title":"3 INCH \/ BLIZZARD","offer_id":42238161616979,"sku":"","price":14.99,"currency_code":"AUD","in_stock":true},{"title":"3 INCH \/ SAND STORM","offer_id":42238161649747,"sku":null,"price":14.99,"currency_code":"AUD","in_stock":true},{"title":"3 INCH \/ 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This isn't just another frog lure—it's a game-changer. We've packed it with unique features that set it apart from anything else on the market.\u003c\/p\u003e\n\u003cp\u003eThe innovative circular balls at the end of each leg are at the heart of its design. These provide a subtle, robotic action that perfectly mimics the movement of insects and frogs, delivering a consistent performance regardless of conditions or water surface. Whether you're casting in calm waters or rough terrain, this frog ensures a lifelike presentation every time.\u003c\/p\u003e\n\u003cp\u003eThe body of the frog is where engineering meets nostalgia. Crafted to resemble the perfect skip-casting stone we all searched for as kids, it features a tapered bow nose that creates the right amount of uplift. This ensures the frog never flips upside down and effortlessly glides over debris, lily pads, and logs. It's the ultimate weedless design, combining seamless action with unmatched durability.\u003c\/p\u003e\n\u003cp\u003eMade from our proprietary Dura-Stretch material and pre-scented with bait germ oil, this frog is built to last through countless casts and harsh conditions. It's easy to use and incredibly durable, ensuring it remains a staple in your tackle box for seasons to come.\u003c\/p\u003e\n\u003cp\u003eDesigned in Australia and backed by over two years of development, this skip-casting frog offers the perfect blend of action, resilience, and natural colourways. Get ready to up your fishing game with the most reliable, lifelike, and durable frog lure ever created.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e3.2\" Death Frog (7x Lures Per Pack) - 5.3g\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e5\" Death Frog (4x Lures Per Pack) - 18.8g\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFloating | Scented | Hard Case Shell Packaging \u003c\/span\u003e\u003c\/p\u003e","brand":"Missing At Sea","offers":[{"title":"5\" inch \/ MUD GRUB","offer_id":42238164533331,"sku":null,"price":14.99,"currency_code":"AUD","in_stock":true},{"title":"5\" inch \/ WHITE ICE","offer_id":42238164500563,"sku":null,"price":14.99,"currency_code":"AUD","in_stock":true},{"title":"5\" inch \/ KRYPTON","offer_id":42238164598867,"sku":null,"price":14.99,"currency_code":"AUD","in_stock":true},{"title":"5\" inch \/ LIME SORBET","offer_id":44007037730899,"sku":null,"price":14.99,"currency_code":"AUD","in_stock":true},{"title":"5\" inch \/ DISCO PRAWN","offer_id":44187490025555,"sku":null,"price":14.99,"currency_code":"AUD","in_stock":true},{"title":"3.2\" inch \/ MUD GRUB","offer_id":42238164369491,"sku":null,"price":14.99,"currency_code":"AUD","in_stock":true},{"title":"3.2\" inch \/ WHITE ICE","offer_id":42238164336723,"sku":null,"price":14.99,"currency_code":"AUD","in_stock":true},{"title":"3.2\" inch \/ KRYPTON","offer_id":42238164435027,"sku":null,"price":14.99,"currency_code":"AUD","in_stock":true},{"title":"3.2\" inch \/ LIME SORBET","offer_id":44007037763667,"sku":null,"price":14.99,"currency_code":"AUD","in_stock":true},{"title":"3.2\" inch \/ DISCO PRAWN","offer_id":44187490058323,"sku":null,"price":14.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2282\/4479\/files\/DEATH_FROG_2dea778a-0917-451d-bf5a-a08b5feb64c8.png?v=1773471934"},{"product_id":"facesleeve","title":"FACESLEEVE","description":"\u003cp\u003e\u003cspan\u003eOur fishing face sleeves provide breathable, all-weather protection with added ventilation holes for easy airflow. 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This groundbreaking creation incorporates everything we’ve learned about what makes a jig truly productive, delivering something entirely unique to the market.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003e\u003cspan class=\"s2\"\u003eThe Firefly Jig combines two game-changing elements:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cspan class=\"s2\"\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e•\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003eLuminescent Glow\u003c\/span\u003e\u003cspan class=\"s2\"\u003e: Featuring a new luminescent compound with the maximum glow intensity currently available, the Firefly excels in low-light conditions or deep water where light dissipates. This intense glow continues to attract fish long after the light fades.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cspan class=\"s2\"\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e•\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003eRevolutionary Foil System\u003c\/span\u003e\u003cspan class=\"s2\"\u003e: Designed to maximize flash and visibility, the Firefly’s foil system draws fish in from a distance during the first 20–30 meters of the drop, where light penetration is most effective.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s2\"\u003eEvery Firefly Jig is paired with \u003c\/span\u003e\u003cspan class=\"s1\"\u003epremium BKK hooks\u003c\/span\u003e\u003cspan class=\"s2\"\u003e, durable assist hooks, and assist cords, ensuring reliability even during the toughest battles. 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SILVER","offer_id":42654471815251,"sku":null,"price":25.99,"currency_code":"AUD","in_stock":true},{"title":"200g \/ UNICORN","offer_id":42654471848019,"sku":null,"price":25.99,"currency_code":"AUD","in_stock":true},{"title":"200g \/ REAPER","offer_id":42654471880787,"sku":null,"price":25.99,"currency_code":"AUD","in_stock":true},{"title":"200g \/ PINE","offer_id":42654471913555,"sku":null,"price":25.99,"currency_code":"AUD","in_stock":true},{"title":"200g \/ GALAXY","offer_id":42654471946323,"sku":null,"price":25.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2282\/4479\/files\/8.jpg?v=1745804577"},{"product_id":"firefly-slow-speed","title":"FIREFLY JIG BUTTERBALL","description":"\u003cp\u003e\u003cstrong\u003e\"AS COLOURS FADE IN THE DEPTHS OF THE SEA, THE FIREFLY'S GLOW SETS THE FISHERMAN FREE\"\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s2\"\u003eSince 2017, we’ve been perfecting the art of jig design, and the Firefly Jig represents the culmination of seven years of experience and innovation. This groundbreaking creation incorporates everything we’ve learned about what makes a jig truly productive, delivering something entirely unique to the market.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003e\u003cspan class=\"s2\"\u003eThe Firefly Jig combines two game-changing elements:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cspan class=\"s2\"\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e•\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003eLuminescent Glow\u003c\/span\u003e\u003cspan class=\"s2\"\u003e: Featuring a new luminescent compound with the maximum glow intensity currently available, the Firefly excels in low-light conditions or deep water where light dissipates. This intense glow continues to attract fish long after the light fades.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cspan class=\"s2\"\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e•\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003eRevolutionary Foil System\u003c\/span\u003e\u003cspan class=\"s2\"\u003e: Designed to maximize flash and visibility, the Firefly’s foil system draws fish in from a distance during the first 20–30 meters of the drop, where light penetration is most effective.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p4\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s2\"\u003eEvery Firefly Jig is paired with \u003c\/span\u003e\u003cspan class=\"s1\"\u003epremium BKK hooks\u003c\/span\u003e\u003cspan class=\"s2\"\u003e, durable assist hooks, and assist cords, ensuring reliability even during the toughest battles. Whether you’re chasing an aggressive bite or dealing with slow bite windows, the Firefly Jig is your go-to option for consistent results.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s2\"\u003eExperience the unmatched combination of \u003c\/span\u003e\u003cspan class=\"s1\"\u003eflash and glow technology\u003c\/span\u003e\u003cspan class=\"s2\"\u003e, backed by years of field testing. The Firefly isn’t just a jig—it’s your ultimate tool for productive jigging adventures.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s2\"\u003eFIRE FLY - \u003cstrong\u003enew\u003c\/strong\u003e for 2025\u003c\/span\u003e\u003c\/p\u003e","brand":"Missing At Sea","offers":[{"title":"45g \/ CANDY","offer_id":42279156711507,"sku":"","price":16.99,"currency_code":"AUD","in_stock":true},{"title":"45g \/ SILVER","offer_id":42654468669523,"sku":null,"price":16.99,"currency_code":"AUD","in_stock":false},{"title":"45g \/ UNICORN","offer_id":42654468702291,"sku":null,"price":16.99,"currency_code":"AUD","in_stock":true},{"title":"45g \/ REAPER","offer_id":42654468735059,"sku":null,"price":16.99,"currency_code":"AUD","in_stock":true},{"title":"45g \/ PINE","offer_id":42654468767827,"sku":null,"price":16.99,"currency_code":"AUD","in_stock":true},{"title":"45g \/ GALAXY","offer_id":42654468800595,"sku":null,"price":16.99,"currency_code":"AUD","in_stock":true},{"title":"65g \/ CANDY","offer_id":42279156744275,"sku":"","price":18.99,"currency_code":"AUD","in_stock":true},{"title":"65g \/ SILVER","offer_id":42654468833363,"sku":null,"price":18.99,"currency_code":"AUD","in_stock":true},{"title":"65g \/ UNICORN","offer_id":42654468866131,"sku":null,"price":18.99,"currency_code":"AUD","in_stock":true},{"title":"65g \/ REAPER","offer_id":42654468898899,"sku":null,"price":18.99,"currency_code":"AUD","in_stock":true},{"title":"65g \/ PINE","offer_id":42654468931667,"sku":null,"price":18.99,"currency_code":"AUD","in_stock":true},{"title":"65g \/ GALAXY","offer_id":42654468964435,"sku":null,"price":18.99,"currency_code":"AUD","in_stock":true},{"title":"85g \/ CANDY","offer_id":42279156777043,"sku":"","price":19.99,"currency_code":"AUD","in_stock":true},{"title":"85g \/ SILVER","offer_id":42654468997203,"sku":null,"price":19.99,"currency_code":"AUD","in_stock":true},{"title":"85g \/ UNICORN","offer_id":42654469029971,"sku":null,"price":19.99,"currency_code":"AUD","in_stock":true},{"title":"85g \/ REAPER","offer_id":42654469062739,"sku":null,"price":19.99,"currency_code":"AUD","in_stock":true},{"title":"85g \/ PINE","offer_id":42654469095507,"sku":null,"price":19.99,"currency_code":"AUD","in_stock":true},{"title":"85g \/ GALAXY","offer_id":42654469128275,"sku":null,"price":19.99,"currency_code":"AUD","in_stock":true},{"title":"105g \/ CANDY","offer_id":42279156809811,"sku":"","price":22.99,"currency_code":"AUD","in_stock":true},{"title":"105g \/ SILVER","offer_id":42654469161043,"sku":null,"price":22.99,"currency_code":"AUD","in_stock":true},{"title":"105g \/ UNICORN","offer_id":42654469193811,"sku":null,"price":22.99,"currency_code":"AUD","in_stock":true},{"title":"105g \/ REAPER","offer_id":42654469226579,"sku":null,"price":22.99,"currency_code":"AUD","in_stock":true},{"title":"105g \/ PINE","offer_id":42654469259347,"sku":null,"price":22.99,"currency_code":"AUD","in_stock":true},{"title":"105g \/ GALAXY","offer_id":42654469292115,"sku":null,"price":22.99,"currency_code":"AUD","in_stock":true},{"title":"135g \/ CANDY","offer_id":42279156842579,"sku":"","price":23.99,"currency_code":"AUD","in_stock":true},{"title":"135g \/ SILVER","offer_id":42654469324883,"sku":null,"price":23.99,"currency_code":"AUD","in_stock":true},{"title":"135g \/ UNICORN","offer_id":42654469357651,"sku":null,"price":23.99,"currency_code":"AUD","in_stock":true},{"title":"135g \/ REAPER","offer_id":42654469390419,"sku":null,"price":23.99,"currency_code":"AUD","in_stock":true},{"title":"135g \/ PINE","offer_id":42654469423187,"sku":null,"price":23.99,"currency_code":"AUD","in_stock":true},{"title":"135g \/ GALAXY","offer_id":42654469455955,"sku":null,"price":23.99,"currency_code":"AUD","in_stock":true},{"title":"165g \/ CANDY","offer_id":42279156875347,"sku":"","price":24.99,"currency_code":"AUD","in_stock":true},{"title":"165g \/ SILVER","offer_id":42654469488723,"sku":null,"price":24.99,"currency_code":"AUD","in_stock":true},{"title":"165g \/ UNICORN","offer_id":42654469521491,"sku":null,"price":24.99,"currency_code":"AUD","in_stock":true},{"title":"165g \/ REAPER","offer_id":42654469554259,"sku":null,"price":24.99,"currency_code":"AUD","in_stock":true},{"title":"165g \/ PINE","offer_id":42654469587027,"sku":null,"price":24.99,"currency_code":"AUD","in_stock":true},{"title":"165g \/ GALAXY","offer_id":42654469619795,"sku":null,"price":24.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2282\/4479\/files\/1_e1ebcd99-1879-46b6-96dc-e929fdfadeba.jpg?v=1773284489"},{"product_id":"line-cutter","title":"LINE CUTTER","description":"\u003cp\u003e\u003cspan\u003eDesigned with precision and durability in mind, our Fishing Line Cutters are an essential tool for every angler. Whether you're cutting through tough braided, mono, or fluorocarbon lines, these cutters deliver clean, precise cuts every time\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eKey Features:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRazor-Sharp Blades:\u003c\/strong\u003e Made from corrosion-resistant stainless steel for long-lasting performance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eErgonomic Design:\u003c\/strong\u003e Comfortable grip for effortless handling, even in wet conditions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatility:\u003c\/strong\u003e Cuts through a variety of line types, ensuring you're prepared for any situation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompact and Portable:\u003c\/strong\u003e Fits easily in your tackle box or pocket, ready when you need it.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Missing At Sea","offers":[{"title":"Default Title","offer_id":42308487053395,"sku":"","price":29.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2282\/4479\/files\/Missing-At-Sea-Line-Cutter-front.png?v=1766209550"},{"product_id":"death-bone","title":"DEATH BONE - 3.5 INCH","description":"\u003cdiv\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: Al Nile;\" data-olk-copy-source=\"MessageBody\"\u003eDEATH BONE - JOINTED SOFT SWIMBAIT\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: Al Nile;\"\u003eEngineered for trophy-class fish, the Death Bone is the ultimate lure for anglers seeking unmatched performance and durability. Featuring a heavy-duty BKK hook, durable through-wire construction, and an attachment point for a belly treble, this lure is built to handle the toughest battles.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: Al Nile;\"\u003eAt its core, the Death Bone is reinforced with an internal Kevlar layer, ensuring strength and resilience against even the hardest-hitting predators. Designed to mimic baitfish species like bony bream, mullet, herring, and other common profiles found in both saltwater and freshwater environments, its realistic multi-jointed actiondelivers an irresistible presentation.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: Al Nile;\"\u003eWith premium materials and strong components, the Death Bone combines lifelike movement with unparalleled strength, making it the perfect choice for anglers targeting their next personal best.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Missing At Sea","offers":[{"title":"3.5 INCH \/ MUD RUSH","offer_id":42313947054163,"sku":"","price":19.95,"currency_code":"AUD","in_stock":true},{"title":"3.5 INCH \/ BLOOD TIDE","offer_id":42313947086931,"sku":"","price":19.95,"currency_code":"AUD","in_stock":true},{"title":"3.5 INCH \/ SOLAR RUSH","offer_id":42313947119699,"sku":"","price":19.95,"currency_code":"AUD","in_stock":true},{"title":"3.5 INCH \/ RED EMBER","offer_id":42313947152467,"sku":"","price":19.95,"currency_code":"AUD","in_stock":true},{"title":"3.5 INCH \/ INFERNO","offer_id":42314028875859,"sku":null,"price":19.95,"currency_code":"AUD","in_stock":true},{"title":"3.5 INCH \/ CITRUS - LIMITED EDITION","offer_id":43333439881299,"sku":null,"price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2282\/4479\/files\/DEATH_BONE.png?v=1776818628"},{"product_id":"death-bone-6-inch","title":"DEATH BONE - 6 INCH","description":"\u003cdiv\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan data-olk-copy-source=\"MessageBody\" style=\"font-family: Al Nile;\"\u003eDEATH BONE - JOINTED SOFT SWIMBAIT\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: Al Nile;\"\u003eEngineered for trophy-class fish, the Death Bone is the ultimate lure for anglers seeking unmatched performance and durability. Featuring a heavy-duty BKK hook, durable through-wire construction, and an attachment point for a belly treble, this lure is built to handle the toughest battles.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: Al Nile;\"\u003eAt its core, the Death Bone is reinforced with an internal Kevlar layer, ensuring strength and resilience against even the hardest-hitting predators. 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@w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"a56f64bd-7a83-4055-8eab-25f52192d335\" dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-1\" data-message-model-slug=\"gpt-5-2\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003ch3 data-start=\"178\" data-end=\"270\"\u003e\u003cstrong data-start=\"182\" data-end=\"270\"\u003eAS COLOURS FADE IN THE DEPTHS OF THE SEA, THE FIREFLY’S GLOW SETS THE FISHERMAN FREE\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"272\" data-end=\"429\"\u003eRefined from our original Firefly Jig, the \u003cstrong data-start=\"315\" data-end=\"339\"\u003eFirefly Micro Series\u003c\/strong\u003e delivers the same proven flash-and-glow technology in a compact, finesse-focused profile.\u003c\/p\u003e\n\u003cp data-start=\"431\" data-end=\"658\"\u003eBuilt on seven years of jig development, the Micro Series is designed for situations where downsizing is the difference — pressured fish, light bite windows, shallow to mid-depth water, or when baitfish are small and selective.\u003c\/p\u003e\n\u003cp data-start=\"660\" data-end=\"721\"\u003eThe Firefly Micro Series combines two signature technologies:\u003c\/p\u003e\n\u003cp data-start=\"723\" data-end=\"984\"\u003e\u003cstrong data-start=\"723\" data-end=\"758\"\u003eHigh-Intensity Luminescent Glow\u003c\/strong\u003e\u003cbr data-start=\"758\" data-end=\"761\"\u003eUsing the same advanced luminescent compound as the full-size Firefly, the Micro Series produces maximum glow in low-light and deeper water — maintaining attraction long after natural light fades, even in a reduced profile.\u003c\/p\u003e\n\u003cp data-start=\"986\" data-end=\"1215\"\u003e\u003cstrong data-start=\"986\" data-end=\"1015\"\u003eRevolutionary Foil System\u003c\/strong\u003e\u003cbr data-start=\"1015\" data-end=\"1018\"\u003eScaled precisely for the Micro Series, the foil system delivers sharp, high-visibility flash during the critical first stages of the drop, drawing fish in where light penetration is most effective.\u003c\/p\u003e\n\u003cp data-start=\"1217\" data-end=\"1431\"\u003eEach Firefly Micro Jig is finished with \u003cstrong data-start=\"1257\" data-end=\"1278\"\u003epremium BKK hooks\u003c\/strong\u003e, fine-tuned assist hooks, and durable assist cord — matched specifically to the smaller profile to ensure natural movement without sacrificing strength.\u003c\/p\u003e\n\u003cp data-start=\"1433\" data-end=\"1527\"\u003eWhen fish are cautious, pressured, or keyed in on small bait, the Firefly Micro Series excels.\u003c\/p\u003e\n\u003cp data-start=\"1529\" data-end=\"1608\"\u003eSame technology.\u003cbr data-start=\"1545\" data-end=\"1548\"\u003eSame performance.\u003cbr data-start=\"1565\" data-end=\"1568\"\u003eJust smaller — and often more effective.\u003c\/p\u003e\n\u003cp data-start=\"1610\" data-end=\"1649\"\u003e\u003cstrong data-start=\"1610\" data-end=\"1649\"\u003eFIREFLY MICRO SERIES — New for 2026\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e","brand":"Missing At Sea","offers":[{"title":"CANDY \/ 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data-end=\"658\"\u003eBuilt on seven years of jig development, the Micro Series is designed for situations where downsizing is the difference — pressured fish, light bite windows, shallow to mid-depth water, or when baitfish are small and selective.\u003c\/p\u003e\n\u003cp data-start=\"660\" data-end=\"721\"\u003eThe Firefly Micro Series combines two signature technologies:\u003c\/p\u003e\n\u003cp data-start=\"723\" data-end=\"984\"\u003e\u003cstrong data-start=\"723\" data-end=\"758\"\u003eHigh-Intensity Luminescent Glow\u003c\/strong\u003e\u003cbr data-start=\"758\" data-end=\"761\"\u003eUsing the same advanced luminescent compound as the full-size Firefly, the Micro Series produces maximum glow in low-light and deeper water — maintaining attraction long after natural light fades, even in a reduced profile.\u003c\/p\u003e\n\u003cp data-start=\"986\" data-end=\"1215\"\u003e\u003cstrong data-start=\"986\" data-end=\"1015\"\u003eRevolutionary Foil System\u003c\/strong\u003e\u003cbr data-start=\"1015\" data-end=\"1018\"\u003eScaled precisely for the Micro Series, the foil system delivers sharp, high-visibility flash during the critical first stages of the drop, drawing fish in where light penetration is most effective.\u003c\/p\u003e\n\u003cp data-start=\"1217\" data-end=\"1431\"\u003eEach Firefly Micro Jig is finished with \u003cstrong data-start=\"1257\" data-end=\"1278\"\u003epremium BKK hooks\u003c\/strong\u003e, fine-tuned assist hooks, and durable assist cord — matched specifically to the smaller profile to ensure natural movement without sacrificing strength.\u003c\/p\u003e\n\u003cp data-start=\"1433\" data-end=\"1527\"\u003eWhen fish are cautious, pressured, or keyed in on small bait, the Firefly Micro Series excels.\u003c\/p\u003e\n\u003cp data-start=\"1529\" data-end=\"1608\"\u003eSame technology.\u003cbr data-start=\"1545\" data-end=\"1548\"\u003eSame performance.\u003cbr data-start=\"1565\" data-end=\"1568\"\u003eJust smaller — and often more effective.\u003c\/p\u003e\n\u003cp data-start=\"1610\" data-end=\"1649\"\u003e\u003cstrong data-start=\"1610\" data-end=\"1649\"\u003eFIREFLY MICRO SERIES — New for 2026\u003c\/strong\u003e\u003c\/p\u003e","brand":"Missing At Sea","offers":[{"title":"CANDY \/ 6G","offer_id":44005545705555,"sku":null,"price":14.99,"currency_code":"AUD","in_stock":true},{"title":"CANDY \/ 12G","offer_id":44005545738323,"sku":null,"price":14.99,"currency_code":"AUD","in_stock":true},{"title":"CANDY \/ 18G","offer_id":44005545771091,"sku":null,"price":14.99,"currency_code":"AUD","in_stock":true},{"title":"SILVER \/ 6G","offer_id":44005545803859,"sku":null,"price":14.99,"currency_code":"AUD","in_stock":true},{"title":"SILVER \/ 12G","offer_id":44005545836627,"sku":null,"price":14.99,"currency_code":"AUD","in_stock":true},{"title":"SILVER \/ 18G","offer_id":44005545869395,"sku":null,"price":14.99,"currency_code":"AUD","in_stock":true},{"title":"UNICORN \/ 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- #2 Treble, #5 Ring\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• 120mm - 1\/0 Treble, #6 Ring\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• 150mm - 3\/0 Treble, #7 Ring\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003eThe Missing At Sea Death Wobble is a hand-crafted timber fishing lure designed to produce an aggressive, unpredictable swimming action that triggers reaction strikes from predatory fish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEach lure is hand carved from timber and individually hand painted, then sealed with a durable epoxy coating for long-lasting protection. Inside, a full through-wire internal frame runs from nose to tail, delivering the strength needed when fighting fish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe signature Death Wobble action creates an erratic side-to-side movement that imitates a wounded baitfish, producing the flash and vibration predators instinctively respond to.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cspan\u003eBuilt for Strength\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003eUnlike many mass-produced hardbody lures, the Death Wobble uses full through-wire construction, dramatically increasing strength and reliability when targeting aggressive species.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe epoxy coated finish protects the lure from repeated strikes while preserving the detailed hand-painted finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cspan\u003eWhy Timber Lures Work\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003eTimber lures provide natural buoyancy and swimming action that plastic and resin lures often struggle to replicate. When fish are pressured or ignoring standard hardbody lures, a handmade timber lure with unique movement can be the difference between getting follows and getting bites.\u003c\/span\u003e\u003c\/p\u003e","brand":"Missing At Sea","offers":[{"title":"90MM\/32G \/ FLYING FISH","offer_id":44168732180563,"sku":null,"price":49.99,"currency_code":"AUD","in_stock":true},{"title":"90MM\/32G \/ REDBAIT","offer_id":44168732213331,"sku":null,"price":49.99,"currency_code":"AUD","in_stock":true},{"title":"90MM\/32G \/ PINK BITS","offer_id":44168732246099,"sku":null,"price":49.99,"currency_code":"AUD","in_stock":true},{"title":"90MM\/32G \/ PINEAPPLE EXPRESS","offer_id":44168732278867,"sku":null,"price":49.99,"currency_code":"AUD","in_stock":true},{"title":"90MM\/32G \/ CRIMSON TIDE","offer_id":44168732311635,"sku":null,"price":49.99,"currency_code":"AUD","in_stock":true},{"title":"90MM\/32G \/ FUSI","offer_id":44168732344403,"sku":null,"price":49.99,"currency_code":"AUD","in_stock":true},{"title":"120MM\/70G \/ FLYING FISH","offer_id":44168732377171,"sku":null,"price":59.99,"currency_code":"AUD","in_stock":true},{"title":"120MM\/70G \/ REDBAIT","offer_id":44168732409939,"sku":null,"price":59.99,"currency_code":"AUD","in_stock":true},{"title":"120MM\/70G \/ PINK BITS","offer_id":44168732442707,"sku":null,"price":59.99,"currency_code":"AUD","in_stock":true},{"title":"120MM\/70G \/ PINEAPPLE EXPRESS","offer_id":44168732475475,"sku":null,"price":59.99,"currency_code":"AUD","in_stock":true},{"title":"120MM\/70G \/ CRIMSON TIDE","offer_id":44168732508243,"sku":null,"price":59.99,"currency_code":"AUD","in_stock":true},{"title":"120MM\/70G \/ FUSI","offer_id":44168732541011,"sku":null,"price":59.99,"currency_code":"AUD","in_stock":true},{"title":"150MM\/105G \/ FLYING FISH","offer_id":44168732573779,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"150MM\/105G \/ REDBAIT","offer_id":44168732606547,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"150MM\/105G \/ PINK BITS","offer_id":44168732639315,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"150MM\/105G \/ PINEAPPLE EXPRESS","offer_id":44168732672083,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"150MM\/105G \/ CRIMSON TIDE","offer_id":44168732704851,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"150MM\/105G \/ FUSI","offer_id":44168732737619,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2282\/4479\/files\/TIMBER_DEATH_WOBBLES-2.png?v=1773276432"},{"product_id":"mas-logo-straw-hat","title":"MAS LOGO STRAW HAT","description":"\u003cp\u003eMissing At Sea Logo Straw Hat.\u003c\/p\u003e\n\u003cp\u003ePremium quality straw hat with Missing Logo and recurring Missing At Sea logos under brim.\u003c\/p\u003e\n\u003cp\u003eEscape the sun in style with the Missing At Sea Logo Straw Hat. Crafted from premium straw, this classic hat features the iconic Missing At Sea logo prominently displayed, with a repeating pattern under the inner brim. Perfect for beach days, outdoor adventures, or casual seaside wear. Lightweight, breathable, and designed to keep you cool while showcasing your Missing At Sea spirit.\u003c\/p\u003e\n\u003cp\u003eSIZE : 55 - 59cm head \u003c\/p\u003e","brand":"Missing At Sea","offers":[{"title":"Default Title","offer_id":44185721077843,"sku":null,"price":36.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2282\/4479\/files\/IMG-5041.jpg?v=1773360946"},{"product_id":"mas-brag-mat","title":"MAS BRAG MAT","description":"\u003cp\u003eIntroducing the MAS Brag Mat — the ultimate way to showcase your best catches. Measure your personal best with precision on this Australian-made mat, designed for anglers who want to celebrate their wins. Choose from three sizes to suit your setup, then share your moment with us for a chance to be featured on our socials. Every great catch deserves a great photo.\u003c\/p\u003e","brand":"Missing At Sea","offers":[{"title":"650MM","offer_id":44267773591635,"sku":null,"price":29.99,"currency_code":"AUD","in_stock":true},{"title":"1300MM","offer_id":44267773624403,"sku":null,"price":39.99,"currency_code":"AUD","in_stock":true},{"title":"1500MM","offer_id":44267773657171,"sku":null,"price":49.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2282\/4479\/files\/IMG-5186.jpg?v=1774151442"},{"product_id":"sea-pop-timber","title":"SEA POP TIMBER LURE","description":"\u003ch2\u003e\n\u003cspan\u003eMissing At Sea Sea Pop Timber Lure\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eLIMITED STOCK.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eA hand-carved timber lure built to create a sharp pop and long bubble trail that flats fish can’t ignore.\u003c\/span\u003e\u003c\/h3\u003e\n\u003ch4\u003e\u003cspan\u003eQuick Specs\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003e• Construction: Hand carved timber\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Frame: Full through-wire\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Finish: Hand painted + epoxy coating\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Un Rigged\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cspan\u003eRecommended Hook \u0026amp; Ring Sizes\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003e• 130mm - 2\/0 Treble, #6 Ring\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003eThe Missing At Sea, Sea Pop is a hand-crafted timber fishing lure designed to produce an aggressive, unpredictable swimming action that triggers reaction strikes from predatory fish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEach lure is hand carved from timber and individually hand painted, then sealed with a durable epoxy coating for long-lasting protection. Inside, a full through-wire internal frame runs from nose to tail, delivering the strength needed when fighting fish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe signature Sea Pop action creates an erratic side-to-side movement that imitates a wounded baitfish, producing the pop and bubble trail predators instinctively respond to.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cspan\u003eBuilt for Strength\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003eUnlike many mass-produced hardbody lures, the Sea Pop uses full through-wire construction, dramatically increasing strength and reliability when targeting aggressive species.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe epoxy coated finish protects the lure from repeated strikes while preserving the detailed hand-painted finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cspan\u003eWhy Timber Lures Work\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003eTimber lures provide natural buoyancy and swimming action that plastic and resin lures often struggle to replicate. When fish are pressured or ignoring standard hardbody lures, a handmade timber lure with unique movement can be the difference between getting follows and getting bites.\u003c\/span\u003e\u003c\/p\u003e","brand":"Missing At Sea","offers":[{"title":"130MM\/50G \/ FLYING FISH","offer_id":44267851284563,"sku":null,"price":69.0,"currency_code":"AUD","in_stock":true},{"title":"130MM\/50G \/ FUSI","offer_id":44267851317331,"sku":null,"price":69.0,"currency_code":"AUD","in_stock":true},{"title":"130MM\/50G \/ BLUE BIRD","offer_id":44267851350099,"sku":null,"price":69.0,"currency_code":"AUD","in_stock":true},{"title":"130MM\/50G \/ BURNING EMBER","offer_id":44267851382867,"sku":null,"price":69.0,"currency_code":"AUD","in_stock":true},{"title":"130MM\/50G \/ BLACK HOLO","offer_id":44267851415635,"sku":null,"price":69.0,"currency_code":"AUD","in_stock":true},{"title":"180MM\/100G \/ FLYING FISH","offer_id":44267851448403,"sku":null,"price":69.0,"currency_code":"AUD","in_stock":false},{"title":"180MM\/100G \/ FUSI","offer_id":44267851481171,"sku":null,"price":69.0,"currency_code":"AUD","in_stock":false},{"title":"180MM\/100G \/ BLUE BIRD","offer_id":44267851513939,"sku":null,"price":69.0,"currency_code":"AUD","in_stock":false},{"title":"180MM\/100G \/ BURNING EMBER","offer_id":44267851546707,"sku":null,"price":69.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2282\/4479\/files\/MenuImage2_a1b85dc5-267c-43b2-9707-5dc6e7cb083b.png?v=1774409617"},{"product_id":"decal-stickers-mas-moon","title":"DECAL STICKERS - MAS MOON - STANDARD (FULL BACKGROUND)","description":"\u003cdiv style=\"text-align: left;\"\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eFull design with a solid background.\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eMade for real use, not just to sit pretty. UV-resistant and waterproof, so they’ll handle sun, salt, rain and whatever else you throw at them without fading or peeling.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eStick them on your boat, esky, car, canopy, laptop, wherever you want it, it’ll hold.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s2\"\u003eFor best results, apply to a clean, dry surface.\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eSimple, solid, and built to last.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Missing At Sea","offers":[{"title":"MOON 100MM - (BLACK)","offer_id":44424829829203,"sku":null,"price":3.99,"currency_code":"AUD","in_stock":false},{"title":"MOON 100MM - (WHITE)","offer_id":44424829861971,"sku":null,"price":3.99,"currency_code":"AUD","in_stock":true},{"title":"MOON 150MM - (BLACK)","offer_id":44424854274131,"sku":null,"price":7.99,"currency_code":"AUD","in_stock":true},{"title":"MOON 150MM - (WHITE)","offer_id":44424854405203,"sku":null,"price":7.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2282\/4479\/files\/6FCA31FE-F258-4E90-BE9C-D00AAAC59B1D_514cbcd0-a1b1-411d-8095-9660e2b1ea48.png?v=1775878107"},{"product_id":"decal-stickers-mas-moon-no-background","title":"DECAL STICKERS – MAS MOON – KISS CUT (NO BACKGROUND)","description":"\u003cdiv style=\"text-align: left;\"\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003e\u003cspan class=\"s1\"\u003eNo background - just the design.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eMade for real use, not just to sit pretty. 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UV-resistant and waterproof, so they’ll handle sun, salt, rain and whatever else you throw at them without fading or lifting.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eStick it on your boat, esky, car, canopy, laptop, wherever you want it, it’ll hold.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eGoes on clean for a sharp, painted-on look without the bulk of a full sticker.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eFor best results, apply to a clean, dry surface.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eClean, sharp, and built to last.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Missing At Sea","offers":[{"title":"SMALL - TEXT (WHITE)","offer_id":44507503263827,"sku":null,"price":12.99,"currency_code":"AUD","in_stock":true},{"title":"SMALL - TEXT (BLACK)","offer_id":44507503296595,"sku":null,"price":12.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2282\/4479\/files\/6F40A18D-5982-4D12-8691-67F547A4B4D7.png?v=1776580286"},{"product_id":"missing-at-sea-lanyard","title":"MISSING AT SEA LANYARD","description":"\u003cdiv style=\"text-align: left;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eMissing At Sea Lanyard\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOne of those things you don’t think about… until you need it.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBuilt to keep the essentials close and easy to grab, whether that’s your trolling motor remote, keys, or anything you don’t want bouncing around the boat or getting lost.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMade from durable, high-quality materials that hold up in real conditions. 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