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FREE $44.95 HAT WHEN YOU SPEND OVER $200.

YOUR NEXT ADVENTURE STARTS HERE

ENGINEERED TO PERFECTION

OUR NEW LURE RANGE

After 18 months of engineering, we’re proud to introduce the next generation of Missing at Sea lures. Whether you’re a light tackle enthusiast chasing finesse species in fresh or saltwater, or you’re targeting pelagic and reef species - these new highly engineered lures cater to all anglers. Designed for both finesse fishing and heavy topwater, as well as trolling, these lures are built for Anglers who require strength & versatility. Welcome to the new era of Missing at Sea lures.

BUILT DIFFERENT

FEATURES:

WHAT IS WAVE CORE?

Our new Wave Core Technology is designed to reinforce strength and durability. It seamlessly seals and combines both sides of the ABS plastic, creating a solid internal structure that enhances stability and resilience. This advanced design ensures the lure maintains its dynamic movement while being tough enough to withstand even the most aggressive strikes.

WHAT IS MIRROR FUSE?

Mirror Fuse Technology creates a powerful flash, this innovative feature integrates reflective surfaces into the lure mimicking baitfish and catching light from every angle. Making the lure highly visible, drawing in predators and enticing strikes from even the most cautious fish.

WHAT IS A POWER PLATE?

Our CNC Power Plate Through Wire provides unmatched internal strength, perfect for tackling big fish. This unique design features a stainless steel plate embedded within the body mold of the lure. Strategically placed holes throughout the plate allow the molded plastic to fuse through, creating a reinforced structure that delivers exceptional durability and reliability under intense pressure.

DO THEY COME WITH HOOKS?

All lures come pre-rigged with the most reliable, high-quality BKK hooks for ultimate hook-setting power.

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